Got Web Video?
Are you using web video to market your business? If not, why not?
In the mid 80’s, when the first consumer video cameras were available, I caught the vision for the future of using video. More specifically, using video to market your business.
The first video camera I used was big and bulky. It cost more than $1,000 and the camera pluged into the portable VHS video recorder. What a contrast to the 1080HD video camera that fits in a shirt pocket and sells for less than $200!
Finally, after 20 years, technology is just now catching up to what I saw for the future.
This brings me back to my first question. Are you using video to market your business?
Here’s an excerpt from an article in TargetMarketingMag.com:
How to Use YouTube for Direct Marketing
The enduring myth about YouTube is that if you simply upload a video, customers will see it. According to the video site’s marketing, this illusion drives more than 120,000 hours of new YouTube video each week. (for full article, go to
That all sounds exciting. Except this massive video overload also shows the gap between myth and reality. Companies can easily post videos. But if that’s all they do, it’s unlikely anyone will ever find them.
But there’s good news. Direct marketers can break through the video noise and benefit from YouTube. Increasing profit with YouTube, however, takes a combination of strategy and tactics in four critical areas.
The last two years, web video has been gaining momentum as a way to get past the “white noise” your prospects are bombarded with. This year, web video is going to be more popular than ever before.
You need to find out how to incorporate web video in your marketing plan.
If you have questions about using video, let me know. thehomenadgardenshowguy@yahoo.com
(to read the entire article, How to Use YouTube for Direct Marketing, go to http://www.targetmarketingmag.com/article/how-use-youtube-direct-marketing )