Going For The Gold
When I was in school all I wanted to read were car and motorcycle magazines. I could tell you the horsepower and performance stats of all kinds of stuff. When it came to the books to read for school, though, it was almost impossible to read-too boring.
It’s amazing how things change when we get older. One of my favorite things to do now, as an adult, is to read. Not so much the car/motorcycle/performance boat magazines, although I still enjoy them, but books about marketing, sales, business, biographies and more.
Which brings me to my point for today. One of the books I read recently is “Developing The Leader Within You”. It’s by John C. Maxwell.
One chapter that stands out is the one where he talks about attitude. Of all books I’ve read over the years, attitude would be the main thread. More importantly the right kind of attitude.
Here’s something interesting that was in the chapter:
“The 1983 Cos Report on American Business said that 94 percent of all Fortune 500 executives attribute their success more to attitude than to any other basic ingredient.”
How does all this relate to being a successful exhibitor? Some of the best looking, most elaborate, well decorated booths in a show, staffed by people that have rotten attitudes got the worst return on investment. Yet, over the years I’ve watched companies set up a very modest displays, combined with outstanding attitudes, outperform the big guys.
Here’s the bottom line. Make sure you and the people working your booth have good, positive attitudes about the show and the results expected from exhibiting. Attitudes are infectious and will subtly influence your prospect.
Guard attitudes like you would a treasure chest of gold. Because with the right attitude you will not only find the gold but keep it as well.