Are You Ready?
The first fall show for 2009 is only 6 weeks away!
Have you thought about how to more effectively promote your products or services while exhibiting?
Today I want to talk about using promotional products to attract attention to your company during the show and keep your company name in front of your prospect in the future.
While exhibiting in shows, I’m sure you’ve seen lots of companies put pens on the table for prospects to just pick up, which is a good idea. But with a little creativity and thought you can use promotional products as lead generation tools that will work for you after the show is over.
Do you work with a company than can help you select a good promo product for your exhibit? I recommend you send MasterWork Marketing an email to order your “attention getters” to use in the upcoming fall shows. The email is sales@masterworkmarketing.com.
Here are some quick pointers for using promo products in your booth while exhibiting in the shows:Eliminate Giveaway Guesswork
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Make qualification for giveaways selective.
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Keep the giveaways out of sight (unless you’re using them to increase name awareness).
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Use an entry form (lead card completion) to increase selectivity.
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Find an item that has a natural link to your company’s message.
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Consider unique items over “copycat” giveaways to increase your company’s memorability.
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Remember that perishable items don’t last as long -and neither do the impressions they make.
Rember, to order promo products for your comapny send an email to MasterWork Marketing - sales@masterworkmarketing.com